What will the fashion of the future look like?
Fast fashion is not to be seen, environmental pollution must be taken seriously, and new technologies should be popularized...
In a sense, time is getting faster and faster. The changes that have taken place in the present ten years may be greater than those in the past fifty years, and new technologies are produced every year. The improvement of the preliminary basic research has led to an explosive increase in the speed of industry iteration.
Clothing is a traditional industry, which is different from the IT financial industry that takes technology as the core. The practicality of clothing determines that the industry's iteration speed will not be so fast. But we can also see some notable changes, such as the supply chain system that fast fashion brands rely on, such as logistics and e-commerce mutually promoting development, such as 3D printing and customization in the clothing industry, and digital marketing that is indispensable for brand promotion.
What will happen to the apparel industry in the next ten years? Here are 10 big names in the industry to talk about their thoughts and hopes.
Adam Wray, Fashion Director, REDEF
"I hope that in the next ten years, the fashion industry will make progress in eliminating labor exploitation and environmental protection. However, unless there are major economic turmoil or natural disasters, the industry's development speed should not show any signs of slowing down. So I can only hope for technological innovation."
"I also hope to see better fashion critics. Compared with other industries, there are not enough critics in the fashion industry, and there are not enough good reporters who can look at problems from a business perspective."
"It is a great pleasure to visit a well-decorated and displayed boutique. I hope that in the next ten years, physical boutiques can also find a suitable location in this market hit by e-commerce to survive and even prosper."
Fern Mallis, Fashion Consultant, and Creative Director, New York Fashion Week
"I also hope that in the next ten years there will be no child labor in the clothing industry, factories with harsh production environments will be gradually eliminated, and environmental pollution control measures will be more complete."
"I hope that the products on sale can be more user-friendly in terms of size, price, and season. For example, most of the sizes on the market are 0 to 8, but in fact, most people's sizes are 14 and above."
Stacey Burr, Adidas Digital Sports Manager
"By 2025, near-field communication chips will be embedded in all our clothes and shoes. At that time, digital tracking devices will no longer be just smart wristbands. All clothes will have smart devices. This will become a normal, standard configuration. "
Neil Blumenthal, Co-founder, and CEO of Warby Parker
"I want to see more functions and forms, such as temperature feedback adjustment. I don't want to wear clothes and I always feel that it is not warm enough or too hot. This should not be difficult to achieve."
Jeff Johnson, co-founder and creative director of The Arrivals
"3D visualization tools will be widely used in the fields of architecture and product design. At that time, we can use 3D printing, digital models, three-dimensional rendering, and other tools to communicate our needs more clearly with suppliers. If these things become industry standards, Greatly improve work efficiency, and breed more product ideas. "
"I also hope that the industry will become fairer, including workers' wages, product prices, etc. I hope that consumers will pay more and more attention to product design details, good quality, elegant tailoring, etc., and hope that there will be something that consumers can retain for many years ( The quality of clothing that can withstand years of wearing) requires a change in overall fashion trends."
Aurora James, Creative Director, Brother Vellies
"I hope that the era of fast fashion will come to an end soon and we can see people participating in the production process of products and re-emphasizing craftsmanship."
Yael Aflalo, Founder, and CEO of Reformation
"Fashion is the world's third most heavily polluting industry. The pollution problem of dry cleaning has become a hot topic. I hope that in the next ten years, a good enough dry cleaning machine will be born, and it must be green enough to avoid the production of problems in the dry cleaning process. Chemical substances also need to be convenient and small enough to be used at home."
Dio Kurazawa, Director of Denim Analysis Department, WGSN
"If you understand the process of washing denim and the processing required to make a pair of jeans, they have caused great damage to the environment. Not only do they contain irritating chemicals, but they also consume water and energy. The current consumption rate has also caused a lot of Cheap labor, I hope all this can change in the future ."
Alan Tisch, Co-founder, and CEO of Spring
"Our consumption habits are gradually changing from the shopping process to the shopping experience, which is a good thing. In the next ten years, what I hope will happen is to have more shopping experiences that are not available now, whether it is virtual reality viewing. A big show, a showroom, or a day when a designer works, or a seamless connection of online consumption. Consumption will also be transferred to mobile phones, that’s for sure."
Jonathan Cheung, Levi's Design Director
"My hope is that the industry can maintain curiosity, keep an open mind to all emerging things, and let our industry develop in a creative and cultural direction. No one knows what will happen in the future but keep a good attitude. , I believe that good things will happen in the future. We have excellent design talents who are studying in school, and they will also make great achievements in this industry in the future."